Does anyone else see how this could go horribly wrong?
It’s reminiscent of that famous line in the Deadeye Dick song “New Age Girl”.
A Twitter search for #iatethebones is already returning results that I don’t think KFC intended for the hashtag.
This Twitter user sums up the KFC advertising campaign perfectly:
Of course, in a world of increasingly brazen advertising (e.g. Kmart’s “Ship My Pants” and Philips Norelco’s “I’d Beach Me” campaigns), maybe the boneless-chicken-providing company anticipated this hashtag trend.
And that’s great – if the company was hoping for not-so-savory meat tweets.