I made the newspaper! Now what?

Tracy Mallette gives good content.

Who ate the what!?

By Tracy Mallette

Hmmm … speaking of Tweeter’s remorse, KFC probably should’ve read my post on unintentional obscenity before implementing their #iatethebones campaign.

Does anyone else see how this could go horribly wrong?

It’s reminiscent of that famous line in the Deadeye Dick song “New Age Girl”.

A Twitter search for #iatethebones is already returning results that I don’t think KFC intended for the hashtag.

This Twitter user sums up the KFC advertising campaign perfectly:

Of course, in a world of increasingly brazen advertising (e.g. Kmart’s “Ship My Pants” and Philips Norelco’s “I’d Beach Me” campaigns), maybe the boneless-chicken-providing company anticipated this hashtag trend.

And that’s great – if the company was hoping for not-so-savory meat tweets.

LinkedIn adds @mention feature

LinkedIn adds @mention feature

Professional social network LinkedIn has added the @mention feature.

By Tracy Mallette

Oh snap! Watch out LinkedIn connections and businesses I’m following, cause LinkedIn has finally jumped on the @mention bandwagon.

Users and social media marketers can now reference a business or connection in their updates by typing an @ symbol in front of the person’s or business’ name, bringing the social network more up to speed with Facebook, Twitter and Google+.

Next, I’m sure LinkedIn will be working on a link search function similar to Twitter and G+’s hashtag feature.

I’m excited about this new feature and look forward to harassing you all personally on LinkedIn.

If we aren’t LinkedUp (just coined that term since we can’t say “friended” or “followed” – get with the program, LinkedIn!) yet, and you’d like me to harass you on the professional social network, check out my profile to connect.

When the most trusted news source gets hacked

The Associated Press twitter account is suspended.

The Associated Press Twitter account (@AP) is suspended while the hack is investigated.

By Tracy Mallette

Panic ensued on Wall Street when The Associated Press Twitter account (@AP) was hacked, and the following message was tweeted on April 23, 2013:

Breaking: Two Explosions in the White House and Barack Obama is injured

News industry professionals should’ve known this was fake by the inconsistencies in the use of uppercase letters – if anyone has to follow AP Style, it’s The AP!

In the news business, there’s a rule that we all learned in our first journalism class (Thanks, Professor Bush!). In any news story, always interview at least three credible sources. This is to ensure accuracy.

This same tactic can be applied to this kind of social media crisis. Before panicking over a tweet (even from a credible source, such as The Associated Press), we should seek out at least one other source that corroborates the story.

Although news is quick and easy to see on Twitter, check out the actual news site since Twitter accounts are easily compromised. According to today’s CBS News story, @AP isn’t the only news organization twitter handle that’s currently suspended due to hacks:

Over the weekend, CBS News confirmed that its ’60 Minutes’ and ’48 Hours’ Twitter accounts were compromised. Both accounts remain suspended at present time.

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