I made the newspaper! Now what?

Tracy Mallette gives good content.

Category: Marketing laughs and gaffes

Who ate the what!?

By Tracy Mallette

Hmmm … speaking of Tweeter’s remorse, KFC probably should’ve read my post on unintentional obscenity before implementing their #iatethebones campaign.

Does anyone else see how this could go horribly wrong?

It’s reminiscent of that famous line in the Deadeye Dick song “New Age Girl”.

A Twitter search for #iatethebones is already returning results that I don’t think KFC intended for the hashtag.

This Twitter user sums up the KFC advertising campaign perfectly:

Of course, in a world of increasingly brazen advertising (e.g. Kmart’s “Ship My Pants” and Philips Norelco’s “I’d Beach Me” campaigns), maybe the boneless-chicken-providing company anticipated this hashtag trend.

And that’s great – if the company was hoping for not-so-savory meat tweets.

Would you watch this movie?

By Tracy Mallette

One day, while perusing the TV listings for something to watch, I came across this:

Suez described as "slow moving" with "historical distortions"

Suez is described as an inaccurate historical film that drags on.

What’s up with that description!?

The team behind that one must have been trying to persuade people not to watch this movie. Maybe, in this age of business transparency, they feel they should be brutally honest with viewers: WARNING! This movie is boring and inaccurate.

Needless to say, I did not watch the “slow account of the building of the Suez Canal, with historical distortions.”

Thank you for your honesty, copywriter. I just hope you still have a job. You can always guest post on my blog if you’re desperate for work – brutal honesty accepted.

False Marshmallowing

By Tracy Mallette

Here’s an atrocious marketing gaffe. I bought this Friendly’s Chocolate Marshmallow Swirl ice cream with the idea that there would be giant swirls of marshmallow in it.

Where would I get that idea?

Friendly's Chocolate Marshmallow Swirl package

I was dismayed to find this inside:

Inside Friendly's Chocolate Marshmallow Swirl

No, I was dismayed by what I didn’t find inside.

Marshmallow swirls in Friendly's ice cream.Where’s the marshmallow!? Where are the giant gobs of heavenly marshmallow that the package portrayed? If you look carefully, you can see some very thin swirls in there. I enlarged a section of it that appears in the above photo on the right.

This makes me wonder: Has it always been this way or is it a sign of the hard economic times? Did Friendly’s used to have a utopia of marshmallowy goodness that’s depleted with their budget? Or have they always gotten away with lying on the box? Or was my carton of ice cream a fluke?

Although the packaging convinced me to buy the product, I was deceived into buying a product I didn’t want. Granted, chocolate ice cream with a tinge of marshmallow is still delicious and won’t go to waste, but I was craving some serious marshmallow.

Not only will I not buy this product again – unless Friendly’s can convince me they’ve changed their ways – but I won’t be able to trust any Friendly’s packaging in the future.

And an added negative effect of this false advertising is that I’m outing them on the Internet – to my multitude of devoted fans (aka Kristyn LeBlanc – but she’s fierce) no less!

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