Who ate the what!?
by Tracy Mallette
Does anyone else see how this could go horribly wrong?
It’s reminiscent of that famous line in the Deadeye Dick song “New Age Girl”.
A Twitter search for #iatethebones is already returning results that I don’t think KFC intended for the hashtag.
This Twitter user sums up the KFC advertising campaign perfectly:
Of course, in a world of increasingly brazen advertising (e.g. Kmart’s “Ship My Pants” and Philips Norelco’s “I’d Beach Me” campaigns), maybe the boneless-chicken-providing company anticipated this hashtag trend.
And that’s great – if the company was hoping for not-so-savory meat tweets.