Naturally, I’m confused

by Tracy Mallette

By Tracy Mallette

I ran out of my favorite bars to eat every morning at work, so I swung into CVS for new ones. Well, they don’t carry my chewy peanut butter flavored Sunbelts so I settled for whatever chewy peanut butter bar I could find.

That happened to be this box of SnackWell’s:

SnackWell's box

OK, I’m checkin’ it out in my head: Hmm…SnackWell’s, eh, OK, whatever…Peanut Butter, yup, that’s what I want…Natural flavor with other natural flavor…ooo, 8g’s of protein! Wait, wha-wha-what!? Did I read that right? *rereads* (probably aloud to be sure) “Natural flavor with other natural flavor!”

Yes, that’s right. NATURAL FLAVOR WITH OTHER NATURAL FLAVOR.

Natural flavor with other natural flavor

Natural flavor on packaging is confusing enough! Now there’s other natural flavor to wonder about?

All I can think about is tasting a bite, and musing aloud in a British accent, “Mmm, yeees. I taste a natural flavor …” *rolls it around on pallet, head and eyes tilted upward* “with just a hint of … what is it, exactly?” *deep, thoughtful expression and finger on chin* “Oh, yes, of course … other natural flavor.”

This is ridiculous!

So, NATURALLY, I had to buy it 1. to try this abundance of natural flavor and 2. to share this marketing quandary with others.

The flavor’s eh to me. I prefer my Sunbelts so I’ll stick to ’em when I can.

The marketing, however, is outrageous! I’m hoping this was a mistake – like they accidentally printed the filler text, forgetting to enter in what it’s actually supposed to say.

If the language in this marketing content is intentional, I don’t know what they’re trying to say and I don’t think any of their customers do either.

If you know what this means, please share!

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